I was invited by Korea Tourism Organisation (KTO London) to fly to Pyeongchang, South Korea. The purpose of this journey was to promote the ‘Pyeongchang 2018 Winter Olympic Games’ and to get an insight into South Korean culture. This pre-visit to the Gangwondo Province which includes PyeongChang, Gangneung and Jeongseon was a trip I was looking forward to and this was my first visit to South Korea.

I am very familiar how Asia can design fashion but the region is so under the radar when it comes to creative fashion. They are a breed of their own regarding accessories and everything bling. Asian people are bold, in colours, bold in statements pieces and adventurous when it comes to clothing collections. I only had a few hours to explore the city of Seoul. So I wanted to head to a section where I could see what is the up and coming fashion in Seoul and South Korea. To give you an understanding how powerful South Korea is regarding Asian fashion, many shop owners from Singapore, Malaysia and Bangkok flock here every few months, taking massive bags of clothing. In speaking to a shop owner who flew in from Bangkok, he explained to me that,

“No other Asian culture does fashion so well as South Korea”.

Mixing tradition into modern day street style

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